Wella Koleston Perfect 44/0 Medium Brown Hair Color – Pure Naturals, Intense Coverage, 60g

Bring salon-quality results to your home with the Wella Koleston Perfect Pure Naturals 44/0 Medium Brown Intensive Hair Color. Known for its true-to-tone color depth and intense gray coverage, this professional-grade formula delivers vibrant and natural-looking results that last.

The 44/0 Medium Brown shade is part of the Pure Naturals collection, designed to create rich, multi-dimensional tones that look natural yet polished. Powered by Wella's ME+ dye molecule technology, this color significantly reduces the risk of developing allergies while giving up to 100% gray coverage and long-lasting vibrancy.

Formulated for all hair types, the creamy texture spreads evenly and allows precise application. It also minimizes damage, enhances shine, and keeps your hair nourished. Whether you're refreshing your roots or doing a full-head color, Wella Koleston Perfect delivers consistent results trusted by top salons worldwide.

Perfect for those seeking a natural brown hue with intensity and longevity, it’s the ideal choice for a modern, confident look.

How to Use

1. Wear gloves and mix the color cream (60g) with Wella Welloxon Perfect Developer (1:1 ratio).
2. Apply evenly from roots to tips on dry, unwashed hair.
3. Leave on for 30–40 minutes.
4. Rinse thoroughly until water runs clear.
5. Use a post-color treatment or conditioner for best results.

Bullet Points

• Professional permanent hair color with intense medium brown shade
• Part of Wella's Pure Naturals series for true, natural tones
• 100% gray coverage with long-lasting vibrancy
• Infused with ME+ technology to reduce allergy risk
• Creamy texture for easy, even application
• Salon-quality results at home

Key Benefits

• Rich, natural-looking medium brown finish
• Full gray hair coverage in one application
• Less risk of color allergies (vs. traditional hair dyes)
• High-shine and soft hair feel post-color
• Trusted by professional hairstylists worldwide